ANCI’s Public and Institutional Communication Master course is aimed at preparing communication professionals to start a career in public or private companies. Communication Expert in the Public Administration is nowadays responsible to develop communication strategies addressed to citizens. Institutional Communication Expert responsibilities include publicating information in a clear and complete way, optimizing and monitoring internal communication procedures, preparing a correct communication plan, coordinating external relations and press office activities, operating as a spokesman. The Master course is realized with the partnership of Formez and TP – Italian Association of Professional Advertisers. The teaching staff is composed by communication professionals, working in companies leader in the marketing and advertising industry, as well as chief press agents and journalists from primary public and private companies. The Master course is aimed at young people with a high school degree or a University degree, willing to specialize as business communication professionals, as well as professionals already working in the industry and willing to improve their skills: Press Agents, Marketing Experts, Advertisers, Communication Specialists, PR Specialists. The final internship, in a company partner of ANCI, allows the participants to immediately put in practice what learned during the training course.

Public and Institutional
Communication course


ANCI ’s Public and Institutional Communication Master course is aimed at preparing communication professionals to start a career in public or private companies.

Communication Expert in the Public Administration is nowadays responsible to develop communication strategies addressed to citizens.

Institutional Communication Expert responsibilities include publicating information in a clear and complete way, optimizing and monitoring internal communication procedures, preparing a correct communication plan, coordinating external relations and press office activities, operating as a spokesman.

The Master course is realized with the partnership of Formez and TP – Italian Association of Professional Advertisers. The teaching staff is composed by communication professionals, working in companies leader in the marketing and advertising industry, as well as chief press agents and journalists from primary public and private companies.

The Master course is aimed at young people with a high school degree or a University degree, willing to specialize as business communication professionals, as well as professionals already working in the industry and willing to improve their skills: Press Agents, Marketing Experts, Advertisers, Communication Specialists, PR Specialists. The final internship, in a company partner of ANCI, allows the participants to immediately put in practice what learned during the training course.

What you will study
  • Public communication: what it is about, how it is performed, who it is for
  • Reference laws: Law 150/2000 and related regulations
  • Professional figures of communication: ethics and professional code of conduct
  • The spokesperson and the press office head: functions, roles and skills
  • Techniques and functions of the press office: organization and management
  • The PR office coordinator: functions, roles and skills
  • Integrated communication and data base management
  • Marketing principles and techniques for Public Administration:
    social and territorial marketing
  • Business communication at the service of P.A.
  • Disciplines and tools of PR and internal/external relations
  • The simplification of the administrative language
  • Ceremonial techniques in P.A.
  • Crisis and emergency communication
  • The web for public communication: designing and management
    of an Intranet and Internet site
  • Techniques and functions of advertising media
  • Sponsoring management techniques
  • Download and print the master form

    Request information about the course

    ANCI, Master, Course, Communication, Public,Institutional, Administration, Company, Internship

    An investment for your future


    Cost: 3.800 euros + VAT
    Pay in instalments

    Beginning of courses: twice a year
    Duration: 130 hours of training and 1 to 3 months of internship
    N. of places: 10
    Attendance: twice a week (Mon. - Wed. or Tue.- Thu.)
    Class hours: 17:30 - 20:30