ANCI’s Business Communication and Advertising Techniques Master Course is aimed at preparing communication professionals with specific advertising skills. Business Communication Specialist’s role is focused on company’s external relations, with the purpose of communicating a strong and positive corporate image to all different stakeholders: press, customers, Public Administration, etc. Business Communication Specialist is asked to elaborate several communication strategies, coordinate events and PR activities, organize Press Office work, analyse market trends and targets. In order to operate with professionality, he is asked to acquire essential techniques to create an effective advertising strategy, getting in touch with many different roles (Account, Media Planner, Art Director, Copywriter, Press Agent). The Master course is realized with the partnership of Formez and TP – Italian Association of Professional Advertisers. The teaching staff is composed by communication professionals, working in companies leader in the marketing and advertising industry, as well as chief press agents and journalists from primary public and private companies. The Master course is aimed at young people with a high school degree or a University degree, willing to specialize as business communication professionals, as well as professionals already working in the industry and willing to improve their skills: Press Agents, Marketing Experts, Advertisers, Communication Specialists, PR Specialists. The final internship, in a company partner of ANCI, allows the participants to immediately put in practice what learned during the training course.

Business Communication and Advertising Technology


ANCI ’s Business Communication and Advertising Techniques Master Course is aimed at preparing communication professionals with specific advertising skills.

Business Communication Specialist’s role is focused on company’s external relations, with the purpose of communicating a strong and positive corporate image to all different stakeholders: press, customers, Public Administration, etc.

Business Communication Specialist is asked to elaborate several communication strategies, coordinate events and PR activities, organize Press Office work, analyse market trends and targets. In order to operate with professionality, he is asked to acquire essential techniques to create an effective advertising strategy, getting in touch with many different roles (Account, Media Planner, Art Director, Copywriter, Press Agent).

The Master course is realized with the partnership of Formez and TP – Italian Association of Professional Advertisers. The teaching staff is composed by communication professionals, working in companies leader in the marketing and advertising industry, as well as chief press agents and journalists from primary public and private companies.

The Master course is aimed at young people with a high school degree or a University degree, willing to specialize as business communication professionals, as well as professionals already working in the industry and willing to improve their skills: Press Agents, Marketing Experts, Advertisers, Communication Specialists, PR Specialists. The final internship, in a company partner of ANCI, allows the participants to immediately put in practice what learned during the training course.

What you will study
  • Marketing techniques and functions
  • Theory and techniques of business communication
  • Theory and techniques of advertising communication
  • Interactive communication
  • Advertising media
  • Disciplines and tools for external relations and PR
  • Techniques and principles of public communication
  • Techniques and management of sponsoring
  • Press office: organization and management
  • Writing techniques and creative communication
  • Interpersonal communication
  • Ethics and professional code of conduct

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    Request information about the course
    ANCI, Master, Course, Company, Techniques, Advertising, Corporate, Image, Internship

    An investment for your future


    Cost: 3.800 euros + VAT
    Pay in instalments

    Beginning of courses: twice a year
    Duration: 130 hours of training and 1 to 3 months of internship
    N. of places: 10
    Attendance: twice a week (Mon. - Wed. or Tue.- Thu.)
    Class hours: 17:30 - 20:30