ANCI ’s Art Director and Copywriter training course is aimed at preparing creatives ready to start working in an advertising agency. Art Director and Copywriter are two essential roles in each agency or company in the advertising industry. This two profiles are the two sides of the creative couple, with the responsibility of elaborating, respectively, visual (Art Director) and textual (Copywriter) aspects of advertising campaigns and communication strategies. The training course shows a complete landscape of the creative field where Art Director and Copywriter act: advertising communication, marketing, image and language knowledge and culture. The training course is aimed at young people with a high school degree or a University degree, with or without professional experience, as well as professionals already working in the industry and wishing to update their knowledge: Junior Product Managers, advertising Accounts, Business Communication specialists and Marketing experts. The final internship, in an advertising agency partner of ANCI, allows the new creatives to immediately face advertising challenges.

Art Director and Copywriter course


ANCI’s Art Director and Copywriter training course is aimed at preparing creatives ready to start working in an advertising agency.

Art Director and Copywriter are two essential roles in each agency or company in the advertising industry.

This two profiles are the two sides of the creative couple, with the responsibility of elaborating, respectively, visual (Art Director) and textual (Copywriter) aspects of advertising campaigns and communication strategies. The training course shows a complete landscape of the creative field where Art Director and Copywriter act: advertising communication, marketing, image and language knowledge and culture.

The training course is aimed at young people with a high school degree or a University degree, with or without professional experience, as well as professionals already working in the industry and wishing to update their knowledge: Junior Product Managers, advertising Accounts, Business Communication specialists and Marketing experts. The final internship, in an advertising agency partner of ANCI, allows the new creatives to immediately face advertising challenges.

The course plan
  • Theory and methods of enterprise communication
  • Techniques and functions of marketing
  • Techniques and functions of communication for advertising: basic rules
  • Ethics and professional code of conduct
  • Writing techniques and creative communication
  • Functions and roles of art director and copywriter
  • Scheda del corso

    Request information about the course

    ANCI, Course, Training, Art, Director, Copywriter, Advertising, Agency, Creatives, Internship

    An investment for your future


    Cost: 1.500 euros + VAT
    Pay in instalments

    Beginning of courses: every month
    Duration: 45 hours of training and 1 to 3 months of internship
    N. of places: 10
    Attendance: three times a week (Mon. - Wed. - Fri.)
    Class hours: 17:30 - 20:30