ANCI ’s Account training course is aimed at preparing advertising professionals able to start working in an advertising agency. Account role in an advertising agency is a strategical function, as it represents the indispensable trait d’union between clients and creatives. Account delicate role includes representing client requests to the creative staff during the briefing phase, constantly monitoring the evolution of the creative process and finally showing communication layouts to the client. During the training course students learn how to analyse market and products, keep themselves updated about the evolution of communication techniques, elaborate briefs for the creative team. The course is structured to prepare professionals with both a managerial and a creative side, able to manage in a proficient way client needs and agency strategies. The training course is aimed at young people with a high school degree or a University degree, with or without professional experience, and includes a final internship in an advertising agency partner of ANCI, in order to allow students to learn by doing all the secrets of the fascinating Account profession.

Account course


ANCI’s Account training course is aimed at preparing advertising professionals able to start working in an advertising agency.

Account role in an advertising agency is a strategical function, as it represents the indispensable trait d’union between clients and creatives.

Account delicate role includes representing client requests to the creative staff during the briefing phase, constantly monitoring the evolution of the creative process and finally showing communication layouts to the client. During the training course students learn how to analyse market and products, keep themselves updated about the evolution of communication techniques, elaborate briefs for the creative team. The course is structured to prepare professionals with both a managerial and a creative side, able to manage in a proficient way client needs and agency strategies.

The training course is aimed at young people with a high school degree or a University degree, with or without professional experience, and includes a final internship in an advertising agency partner of ANCI, in order to allow students to learn by doing all the secrets of the fascinating Account profession.



What you will study
  • Marketing techniques and functions
  • Business and interactive communication
  • Accounts in advertising agencies
  • Techniques and functions of advertising communication: fundamentals
  • The functions and roles of the creative team: art director and copywriter
  • Writing techniques and creative communication
  • Interpersonal communication
  • Ethics and professional code of conduct
  • Download and print the course form

    Request information about the course

    ANCI, Course, Training, Account, Advertising, Agency, Profession, Internship

    An investment for your future


    Cost: 1.500 euros + VAT
    Pay in instalments

    Beginning of courses: every month
    Duration: 45 hours of training and 1 to 3 months of internship
    N. of places: 10
    Attendance: three times a week (Mon. - Wed. - Fri.)
    Class hours: 17:30 - 20:30